OUR STORY

I'm colourblind. And I paint fishing lures for a living.

Sounds like an unlikely combination, right?

Growing up, I always had a creative side, but colour was something I avoided. The fear of painting the sky purple and the grass orange was enough to keep me away from it.

As my passion for fishing grew, so did my obsession with finding that perfect lure. No matter how many baits I collected, I always seemed to be missing the one I needed. Eventually, I decided I'd try making my own.

In 2018, armed with a cheap airbrush, a budget compressor, and a handful of lure blanks, I decided to face my fear of colour. What started as a hobby quickly became an obsession, and Element Custom Baits was born.

Have I accidentally painted things purple instead of blue, or green instead of yellow? Absolutely. Thankfully, my wife has saved more than a few paint jobs along the way!

Since those early days, Element Custom Baits has grown beyond anything I imagined. Every lure I create is driven by the same passion for fishing, creativity, and attention to detail that started it all.

There's nothing more rewarding than seeing anglers land incredible fish on something I've created. Whether it's a giant musky, walleye, pike, or bass, those moments make every hour in the shop worthwhile.

Thank you for supporting Element Custom Baits and being part of my story. The best is yet to come!